Explaining new technology to customers in 2 minutes.
Background:
As one of the nation’s largest providers of electronic prescription technology, Surescripts offers their partners solutions and tools to automate, streamline and facilitate the electronic prescription process. Their partners vary from providers to specialty pharmacists to hub services from insurance to pharmaceutical companies. They needed a way to communicate the benefits of all these many solutions to their partners, so that their partners could market these benifits to their customers.
Solution:
Collaborating with the SureScripts marketing and development teams we scripted and storyboarded compelling stories that spoke to the solutions offered by SureScripts. We then worked with our design and animation team to bring them to life in short two-to-three minutes videos. We aslo developed PowerPoint and sales collateral materials to be used with the videos at presentations.
Results:
Based on our client’s unprompted testimonial, we nailed it!